Gospel

Gospel Gospel Gospel By Maeve Maddox The word gospel entered Old English as an interpretation of a Latin expression meaning â€Å"good tidings† or â€Å"good news†: god (great) + spell (discourse, message). â€Å"The Gospel† (promoted) is the â€Å"good news† that Jesus Christ recovered humankind from transgression and demise. â€Å"A gospel† is one of the four books in the New Testament (Matthew, Mark, Luke, John) that record the life and lessons of Jesus. By augmentation, gospel may allude to the whole collection of strict precept instructed by Jesus Christ and the messengers. The word is likewise used to allude to all the books of the New Testament, or even to each of the 66 books in the two confirmations, from Genesis to Revelation. From a more extensive perspective, any grand disclosure might be known as a gospel: God composes the Gospel not in the Bible alone, yet additionally on trees, and in the blossoms and mists and stars. â€Martin Luther. A gospel might be any mainstream reasoning that fills in as a manual for human direct. A teaching or assessment that is firmly held and lectured with a strict intensity is additionally alluded to as a gospel. For instance: I wouldnt truly advocate going to different locales and lecturing the good news of woman's rights to those that didnt request it. At the point when they hear somebody like me lecturing the Gospel of guns, they accept that I’m an extreme who needs everybody to be equipped. The expression â€Å"The Gospel According to† is an incredibly mainstream title opener: The Gospel According to Coco Chanel The Gospel According to Disney The Gospel According to Thomas Jefferson, Charles Dickens and Count Leo Tolstoy The Gospel According to Dr. Seuss The Gospel According to Yoda The therapist William James composed an exposition called, â€Å"The Gospel of Relaxation,† and Atlantic writer Ta-Nehisi Coates has composed an article with the title â€Å"The Gospel of Rudy Giuliani.† At long last, there are a few colloquialisms that utilize the word gospel: the social gospel The utilization of Christian morals to social issues like neediness and wrongdoing. the good news of riches The conviction that the amassing of tremendous riches by a couple is useful to the entirety of society. the gospel side The north side of a Christian church, to one side of the primary raised area. The individual perusing the day’s gospel determination remains there. hot gospeller A Pentecostal evangelist who has an energetic conveyance. gospel music A music type that joins prevailing vocals and solid agreement with Christian verses. the honest to goodness truth Irreproachable truth. For instance, â€Å"I didn’t take your lunch, and that’s the gospel truth!† While not a saying, the expression â€Å"the concise gospels† is much of the time seen or heard in conversations of the Christian New Testament. Of the four accounts that attention on the life and lessons of Jesus, three contain such comparable contentâ€in nearly the equivalent order†that they can be concentrated in equal versions. The concise accounts are the books of Matthew, Mark, and Luke. Need to improve your English in a short time a day? Get a membership and begin getting our composing tips and activities day by day! Continue learning! Peruse the Vocabulary classification, check our famous posts, or pick a related post below:25 Subordinating ConjunctionsProbable versus PossibleShow, Don't Tell

Vegetarian diets versus eating meat Essay Example | Topics and Well Written Essays - 1000 words

Veggie lover slims down as opposed to eating meat - Essay Example Other than the wellbeing point of view of eating vegetables, a nearby glance at the chicken creation in industrial facility ranches gives us another explanation not to eat meat. As indicated by Scott Bronstein(1991) article on poultry assessment of the countries poultry plants, each week, a great many chicken releasing yellow puss, recolored defecation, sullied by sicknesses causing microscopic organisms, with lung, heart, and skin contaminations are dispatched available to be purchased to customers. Scott proceeds with that, the feathered creatures are decapitated and gutted by ground-breaking machines. Defilements frequently happen now as the rapid machines tear open the digestive organs usually spilling the dung on the meat and body pits. Such pollution is the thing that we eat the chicken we regularly buy. It's about time that people choose whether it is modest chicken or their wellbeing. I am supporting my assessment on a vegan diet. It a non-confused position or choice. My supp osition with respect to vegetarianism is that I support for vegetarianism, yet in addition a situation on more astute creature farming. It is additionally a position for the acknowledgment of a more omnivore diet. The wellbeing of our creatures items particularly processing plant meat is sketchy. The defilement and irregularities in following wellbeing conventions and guaranteeing the food items are of safe is a worry. Despite what might be expected, unmistakably a veggie lover diet may present less danger to our wellbeing contrasted with manufacturing plant creature products.Despite the way that eating vegetable requires no utilization of dairy items, fish, fish, meat.

Acceptance and Commitment Therapy for Social Anxiety

Acceptance and Commitment Therapy for Social Anxiety In This Article Table of Contents Expand What ACT Is Principles of ACT How ACT Differs From CBT What Research Says Acceptance and commitment therapy (ACT) is a type of behavioral therapy used in the treatment of social anxiety disorder (SAD).  ACT  was developed in 1986 by psychology professor Steven Hayes. It is part of the third wave of behavioral therapies, following on the heels of second-wave therapies such as cognitive-behavioral therapy (CBT). ACT was developed along with a research program known as relational frame theory. Acceptance and commitment therapy also shares many of the values of Buddhist philosophy.  The goal of ACT is the acceptance of negative thoughts instead of the elimination or reduction of them.   Although CBT is an effective form of therapy for social anxiety disorder (SAD), not everyone responds to CBT. Acceptance and commitment therapy shows promise for use with SAD and can be used in brief or long-term individual, couples or group therapy. If you are going to be receiving ACT for SAD, it is important to understand how this type of therapy is different from more traditional behavioral treatments. Knowing what to expect will make it easier for you to get the most out of acceptance and commitment therapy. What Is Acceptance and Commitment Therapy? Acceptance and commitment therapy  is different from traditional western therapy treatments in that there is no assumption that being healthy is normal. Instead, ACT theorists argue that your normal everyday thoughts and beliefs can become destructive. In addition, according to acceptance and commitment therapy, language is at the root of human suffering. This is because it is the basis for negative thoughts and emotions such as deception, prejudice, obsession, fear, and self-criticism. The Goal The goal of acceptance and commitment therapy is not to totally get rid of your social anxiety symptoms. In fact, according to ACT, trying to directly control or lessen your symptoms will actually make them worse. While receiving acceptance and commitment therapy, you will be encouraged to enjoy a meaningful life, accept that there will always be pain and suffering and that you should detach from it and take action based on your values. It is expected that your symptoms will become less as a by-product of ACT therapy. Tools Used in Therapy Your ACT therapist will use metaphors to convey messages to you during therapy. Therapy usually involves experiential exercises (in which you will take an active part), values-guided behavioral interventions (learning about what you value in life), and mindfulness skills training (becoming aware of the present moment). Principles of Acceptance and Commitment Therapy There are six core principles of acceptance and commitment therapy. Below is an explanation of these principles and how they apply to the treatment of social anxiety disorder. Cognitive Defusion Cognitive defusion involves separating yourself from unpleasant private experiences such as thoughts, feelings, images, memories, urges, and sensations. You will always have these experiences, but the goal of ACT is to reduce the influence that they have on you. While your natural reaction will be to struggle against unpleasant experiences, doing so only makes them worse. Your therapist may point out how struggling against negative thoughts is like trying to climb out of quicksand. The harder you try, the worse you make your situation. Using metaphors to explain experiences is one of the tools that your acceptance and commitment  therapist will use. In the case of SAD, your therapist may point out the emotional control strategies that you have used in the past that have actually increased your anxiety, such as avoidance, drinking alcohol or attempts at relaxation. Your therapist wants you to understand that trying to control your anxiety is part of the problem instead of the solution. There are many potential strategies that your therapist may introduce to help you achieve cognitive defusion. Below are some possibilities: If you typically have thoughts such as I have nothing to say, or Everyone thinks I am boring, your therapist will ask you to add the words I am having the thought that... to the beginning of these sentences.The new sentences I am having the thought that I have nothing to say and I am having the thought that everyone thinks I am boring give you some distance and reduces the impact of your thoughts so that you can see them as just words.Your therapist may ask you to imagine that your thoughts, feelings, and images as soldiers in a parade, passing by, but having little impact on you.Your therapist might ask you to imagine that your thoughts are words on a karaoke screen with a ball bouncing beneath them. The thought, I am a loser has less impact when accompanied by a bouncing ball. Acceptance Acceptance means allowing your unpleasant internal experiences to come and go without trying to control them.  Doing so will make them seem less threatening and will reduce their impact on your life. Your therapist will ask you to accept unwanted experiences that are out of your control rather than struggle against them.  When talking about acceptance, your therapist may use the terms clean discomfort and dirty discomfort. In the case of social anxiety disorder, clean discomfort refers to normal feelings of anxiety in social and performance situations. Dirty discomfort refers to secondary emotions such as your anxious reaction to your own anxiety. To help you with acceptance, your therapist may ask you to imagine that there is a switch in the back of your brain. When that switch is turned ON, you will struggle against unpleasant private experiences, making them worse. For example, at the first sign of social anxiety, you may become angry, sad and anxious about your anxiety. These secondary emotions set up a vicious cycle of social anxiety. Your therapist will ask you to turn the switch OFF and notice how the secondary emotions disappear. Contact With the Present Moment Mindfulness refers to living in the here and now. Your therapist will ask you to practice engaging in the present moment instead of becoming lost in your own thoughts. In the case of social anxiety, mindfulness can help you to be present in social situations and experience them to the fullest extent. The Observing Self Your therapist will ask you to notice that you can observe yourself thinking. You are in control of your thoughts; they are not dangerous or threatening. Values Your therapist will help you to identify what you stand for, what is important to you and what has meaning in your life. If you suffer from SAD, these might include values such as building relationships or being genuine with others. Committed Action Your therapist will ask you to commit yourself to action that is in line with your values, even if it causes you some distress. For example, someone with social anxiety disorder may set a goal to get together with a friend once a week and share something personal about themselves. Committed action involves settings goals based on your values and taking steps to achieve them. Many of the strategies introduced by your therapist will have the secondary effect of reducing your symptoms of social anxiety. Being fully present in social situations is a form of  exposure therapy and over time will reduce your anxiety. Taking action despite anxiety is another form of exposure therapy. How ACT Differs From CBT The strategies used by an ACT therapist differ from those used by a CBT therapist. In addition, there may be some differences in emphasis in your relationship with the therapist. A CBT therapist may be more likely to take on a teacher-like role, whereas an ACT therapist may see themselves more in the role of a guide. Your therapist might explain it to you using this metaphor: I do not have it all figured out. It is like you are on a mountain, and so am I, and I just happen to have a vantage point that I can see obstacles in your path that you cant see. All I want to do is to help make the path easier for you. Both ACT and CBT involve awareness of your thoughts. However, the goal of acceptance and commitment therapy  is the acceptance of negative thoughts while the goal of CBT is the reduction or elimination of negative thoughts. For example, while a CBT therapist will argue that negative thoughts cause your social anxiety, an ACT therapist will argue that it is your struggle against negative thoughts which creates your social anxiety. Research Support for the Use of ACT in Treating SAD Although there is a large amount of empirical data to support acceptance and commitment therapy for various disorders, research into the use of ACT for SAD is in its infancy. In a 2002 study of public speaking anxiety in college students, participants displayed improvement in social anxiety symptoms and a reduction in avoidance after receiving ACT. In a 2005 pilot study of ACT treatment with individuals diagnosed with generalized SAD, study participants showed improvement in social anxiety symptoms, social skills, and quality of life, and decreased avoidance. In a 2013 study of mindfulness and acceptance-based group therapy compared with traditional cognitive-behavioral group therapy, it was shown that mindfulness may be the most important aspect of ACT therapy in terms of changing your social anxiety disorder symptoms, whereas with CBT, changing your thought processes may be most important. Finally, another 2013 study confirmed that having a commitment to a purpose in life helped to relieve social anxiety. As this is one of the basic tenants of ACT, this lends support for this type of therapy. Overall, if you are the type of person who prefers meditative practice to examine and changing your thought processes, acceptance and commitment therapy  may be suited to you. The 9 Best Online Therapy Programs

How to Conjugate the French Verb Amuser (to Amuse)

This promises to be a fun French lesson because we are going to discuss  amuser, which means to amuse. It is a regular verb and that makes it an easy one to conjugate because it follows the rules. Conjugating the French Verb  Amuser Conjugating means that we change the ending of a verb to match the subject as well as the tense. We do this in English as well, though its often not as complicated as in languages like French. However, as you get used to the French conjugations, it becomes easier and easier. Its all a matter of practice. The good news is that  amuser  is a  regular -er verb  and it follows a classic formula as well see in the chart. This means that once you learn to conjugate a few regular verbs that end in -er, you can apply your knowledge to learning new verbs. The chart shows you the various conjugated forms of  amuser.  To use it, use the subject pronoun -- the I, you, we, etc. or, in French, the  j, tu, nous  -- and find the appropriate tense. The present, future, imperfect past, and present participle are included for easy reference. For example, to say I amuse, you will say jamuse or to say we amuse, it is nous amusons. Subject Present Future Imperfect j amuse amuserai amusais tu amuses amuseras amusais il amuse amusera amusait nous amusons amuserons amusions vous amusez amuserez amusiez ils amusent amuseront amusaient The Present Participle of  Amuser When you want  amuser  to take on the equivalent to the English -ing ending, you will conjugate it with -ant.  This is the  present participle  and for amuser, that  is amusant. Not only is it a verb, but in the right context,  amusant  can act as an adjective, gerund, or noun as well. Amuser in  Passà © Composà © for Past Tense You can use the imperfect form of  amuser  to express that someone was amused, but a more common way is to use the  passà © composà ©. To do this, you will need to add an auxiliary verb  to the phrase  avoir. You will also use the  past participle  for the verb, which is  amusà ©. What do you do with this information? Quite simply, you put it all together. For example, to say we amused the crowd, you will say nous avons amusà © la foule. The word avons is a conjugate of the verb  avoir. More Conjugations of  Amuser There are other instances in which you will need to conjugate  amuser  to fit the context. The passà © simple and imperfect subjunctive forms are used in formal writing, so you may not need those. On the other hand, you may need to use the subjunctive and conditional forms of  amuser  to express a mood. The subjunctive is used when the verb is uncertain or subjective. The conditional is used when the verb relies on particular conditions. These will be useful as you become more fluent in French. Subject Subjunctive Conditional Pass Simple Imperfect Subjunctive j amuse amuserais amusai amusasse tu amuses amuserais amusas amusasses il amuse amuserait amusa amust nous amusions amuserions amusmes amusassions vous amusiez amuseriez amustes amusassiez ils amusent amuseraient amusrent amusassent Were not quite done because you will also want to know the imperative for  amuser. This is used as a short command or request, for instance, Amuse me! When using the imperative, you can skip the subject pronoun and simply use the correct verb form. In the example of Amuse me! you simply say Amusez moi! This implies that You need to amuse me! Its a perfect phrase for when you need a good laugh. Imperative (tu) amuse (nous) amusons (vous) amusez Amuser  With a Preposition Now that you know how to conjugate  amuser, you should consider studying its use with prepositions.  Amuser  Ã‚  is a verb that often requires a preposition to complete its meaning. In this case, its  samuser à   with an infinitive.

I m Black Not African American - 2627 Words

I’m black not African American My research question is: Does the term African American offends heritages that are classified within that label/category? For some time now, there’s been a battle about the term African America, whether is suitable for all black races in America. I do not think it is. The term leaves out other black heritages in America that usually would go into that label/category. The term â€Å"black† dates to the 1960s and 1970s and the civil rights movement. The Black Power movement advocated strongly for the use of â€Å"black† to replace the outdated â€Å"negro,† and many Americans of African ancestry started to embrace the term. In the 1980s, â€Å"African American† began to see common usage, and the term quickly became very popular. The argument for not using â€Å"black† is that it is a term, which refers purely to skin color, recognizing the fact that people from Africa come in a variety of shades and hues. The argument for using â€Å"black† also allows people to distinguish between Americans with slave ancestors, who may not have a close connection with Africa, and recent immigrants from Africa. This term also includes Americans of slave ancestry who immigrated from the Caribbean, as these individuals may feel more closely connected to places like Haiti or Jamaica than Africa (wisegreek.org). I was born in a town called Liancourt in Artibonite, Haiti. I moved to America when I was six years old. For the most part, growing up I felt I could relate to African Americans. AfterShow MoreRelatedBlack Facebook : The Hottest Topic Among Black Twitter Essay894 Words   |  4 Pagespopular actress and TV show host became the hottest topic among Black Twitter. Black twitter is well known for its gatekeeping skills of what it means to be Black and also as a platform for online protests against racism. Most of its users are extremely pro-black and promote a sense of pride in their blackness. So when Symonà ©, in an interview with Oprah Winfrey said the notorious words â€Å"I’m an American, not an African-American, Black twitter was set ablaze. Countless twitter users, including fellowRead MoreIM Black and IM Proud864 Words   |  4 PagesBlack History speech: I m Black and I m Proud As we come to the close of another black History Month, we have been reflecting upon our heritage. Upon such people as Chrispus Atticks, Harriet Tubman, Fredrick Douglas, George Washington Culver, Dr. Charles Drew, Thurgood Marshal, Malcolm X, and of course Dr. Martin Luther King, Jr. and many, many more. And as we remember and review these names we realize that in any other society this would be a great list of historical figures. 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Living the life of an African American female is difficult because you do not fit into the Eurocentric paradigm in which you are forced to be reminded of daily. Media shows us as a people who we are and how we are supposed to be. Media affects black women in a negative way because it portrays black women in a negative way. Black women have to face the effects of being over-sexualized through media. As a result of African American women beingRead MorePredominantly White Institution ( Pwi )1667 Words   |  7 Pagesracial, and cultural backgrounds, such as historically Black colleges and universities (HBCU). Being an African American at an PWI can be intimidating. I myself endure this task everyday. People think that its just like attending any other university, but it has its own hardships, from statistics to stereotypes made about African Americans. Not only that, but just feeling like you don t belong in the university as a whole. 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Latin women are discriminated in their dressing and service occupations, while African American Americans are stereotyped in sexually promiscuous, caregiving role, and â€Å"welfare queens.† Both of them are victims of racial stereotypes, which affect them negatively on their identities and characteristics. However, the differentiation of their cultures makes them being stereotyped in distinct aspects. Some of African American women’s

Industrial Injuries and Occupational Diseases Free Essays

MINISTRY OF EDUCATION AND SCIENCE OF THE REPUBLIC OF KAZAKHSTAN INTERNATIONAL UNIVERSITY OF INFORMATION TECHNOLOGIES Essay Industrial injuries and occupational diseases Checked by: Utepov T. Y. Done by: Gilmanov N. We will write a custom essay sample on Industrial Injuries and Occupational Diseases or any similar topic only for you Order Now E. Alamty 2012 Industrial injuries and occupational disease. An industrial injury covers of two different forms: Accidents at work   and Occupational diseases. An accident is a physical or mental injury following an incident or exposure. The incident or exposure has to be sudden or last no more than 5 days. An accident can be recognized as an industrial injury if the injury occurred due to your work or working conditions. In other words, there has to be causality between your work and the cause of the injury. If you accidentally get injured in the workplace, the injury is not necessarily caused by your work. Example: You get up from a chair and get a prolapsed disc. Occupational disease is a disease that is caused by the work or working condition. The disease may develop due to short- or long-tem exposures. For example your hearing reduced by working several years in noisy environment. In this essay I want to focus on industrial injury and generally occupational disease. Common causes of industrial injuries like poor ergonomics, manual handling of heavy loads, misuse or failure of equipment, exposure to general hazards, inadequate safety training and clothing. They causes may damage human organs like spine, lungs, eyes, skeleton and skin. There are many methods of preventing or reducing industrial injuries, including anticipation of problems by risk assessment, safety training, control banding, personal protective equipment safety guards, mechanisms on machinery, and safety barriers. In addition, past problems can be analyzed to find their root causes by using a technique called root cause analysis. According to definition, an occupational disease is a disease or disorder that is caused by the work or working conditions. This means that the disease must have developed due to exposures in the workplace and that the correlation between the exposures and the disease is well known in medical research. Or put in another way, it must not be likely, beyond reasonable doubt that the disease was caused by factors other than work. Examples of occupational diseases: Tennis elbow, Allergy, Hearing loss, Asthma, etc. Also, there are several methods to preventing occupational disease organization must organize safety training, control banding, and provide personal protective equipment safety guards and mechanisms safety barriers. In addition it will be useful if all problems will be analyzed and found cause to solve it. Summing up, occupational diseases are widely known industrial injuries. Workers in every occupation can be faced with hazards in the workplace. Preventing work diseases and accidents must be the goal of occupational health and safety programmers. In order to provide safety and health organizations must possibly limit harm from hazards. How to cite Industrial Injuries and Occupational Diseases, Essay examples

Futile Progress Technology Promise †Free Samples to Students

Question: Discussn about the Futile Progress Technology Promise. Answer: Introduction The business that functions in the modern-day period are in anticipation of the end of time on the guard for enhanced techniques that will grow their operational activities and will continuously augment the boundary of competitiveness in the market. The industries in order to bump up their connections try in the augmentation of their client base and consequently, get grip of the information of their potential customers to arrive at their shopper platform. In addition, it is even indispensable for the links to preserve proper records relating to the data and essential information about their current clientele for getting them as per the necessity (Braun, 2014). Data mining is multiplicity of the means of data analytics that were for the most part used up to that moment in time for keeping a watch on and ruling out any fraudulent measures. The succession of data mining has been very efficient for keeping a rule of the security measures of a country and primarily in the zone of the healthcare sectors. Nevertheless, in modern times the contemporary business is moving at the forefront with the operation of this modus operandi because of its extensive range of settlements. It is of vital and severe substance that function and the companies appreciate roles of data mining appropriately so that they can be utilised in a moral manner for the grounds of building up and accumulating up of the records of the clientele. The responsibility of Data mining in modern-day Firms There has been a surveillance concerning the evidence that the corporations that operate in the comprehensive company financial structure gets ready the business papers, with the backing of their acquaintance and data for serving the organization to inaugurate performance of up lifting the demonstration of the business. The tools for the data examination are ready to lend a hand in achievement of the familiarity about the most important presentation pointers that are supportive for suitable congregation and collecting of the facts of clientele. The data mining procedure do not encompass an apprehension with the examination of the records however; the technique initiates with the obtaining, locating jointly and reserving up the files. Additionally, it sets off with the categorization out the facts of constructive character for the assessment of the dynamic frameworks to make convinced that these frameworks make accessible the outstanding cost. In the contemporary situation, it is seen that the persons take into play a diversity of online resources at point of time giving in numerous particulars and accounts. Those persons are cognisant about the reality that the industry is accumulating this information for forthcoming services. Nonetheless, the clients do not have any partiality about their personal or not to be disclosed information being spread over to other resources from the business. For this reason, it is of maximum importance that the firms utilises development of data mining to lend a hand for the categorization of the information. The classification of the data helps the links in defending the personal information in a suitable documentation. It also confines them from getting dispersed to a diversity of funds. The modus operandi of mining of data is completed with the support of logical engineers they with the aid of their consciousness and familiarity attempts to position up the finishing outcome. The series of information mining in the ancient times was purposeful for the consumers of the concluding stages. Up until now, in recent times it is seen that, the businesses are making the majority of this appliance so that the study and the struggles can be rightfully utilised in that approach producing a comprehensive explanation. The method of mining of data necessitates the categorization of the facts from a inestimable data group and in that manner figure out the trends of the information of useful nature (Miles et al., 2013). The modus operandi of mining of data outlets with the support and backing up of the worldwide agreement and as a result, the likelihood of any dishonourable behaviour is reduced. The succession of mining of data in the corporation of their categorization nature broadens the consciousness of the commerce and in this style recovers the presentation of the equivalent in a greater and superior advancement and as a result increasing their capacity quality. It does convince the clientele that they have a cleverness of relationship that their privacy is of sustainable nature. It is the job of mining of data and the other tools of information logics to augment the clear-cut information for improved business appearance as it let somebody lend a hand to attain information concerning the major appropriate actions of the association in that manner getting grasp of the accurate information. The results that are formed with the support of these tools are ready to lend a hand for ruling out the outcome that is scrutinized by the management to attain data. It is seen that whether the data is suitable for the corporation and if they help the industry to bring out the correct business declarations. An ultimate modus operandi for the mining of data is ready to lend a hand for the growth of the commerce and strengthens the contentment of client in the direction of the business. The analysis, mining of the data and techniques elevate up the significance of the data and proficiency division of a business. The capacity and the records that are obtainable in publishing by the unit of information and expertise are very productive for a knowledgeable mining of data and the course of action. In that way, there will be a boost up of the importance of this segment. The system of Data mining also provides help to the organization to be alert of the current market approach and the customer requirements (Tene Polonetsky, 2012). Recognition of the consequence of Ethics while storing up and congregation of information of client There exists and survives relatively many righteous challenges that are in association with the meeting, shielding and accruing of the customer information with the files of the links. The companies get grip of and file a set of records of information that has a link to the customers in their deepest workstation files and documents. The moral issues are linked to the data under inspection by captivating into account three number of suggestions or signs that comprise the righteous officially permitted responsibilities that an organization has in the route of the clientele, workforce to shape honourable errands and the client to go together with accurate responsibilities. The gathering and the accumulating of the records are very imperative for the expansion of the user assessment in the approach of escalating the industry. It is essential that the records that are collected from the clients poised ethically and the clientele are not indebted to give out any human being information if not aspired for. The customers also have the responsibility to separate the particular records to the businesses in that way fading the quantity of forged information and records (Saliba White, 2013). Conclusion The study under contemplation looks into the modus operandi of the methods of the data analytics and mining of data that are introduced by a diversity of associations for the development of their corporation behaviours. This learning gives a try in talking about the accountability of the mining of the data and regarding how the same is significant in separating the private and widespread information of the customers. It also takes into account the storage of the personal data in a secured manner so that this data does not drop into the erroneous hands. The subsequent division of the learning talks about the honourable assumption with reverence to the gathering and collection of the client files in an exact way so that the data is protected and achieves the assertion to share out their indisputable information in that manner accomplishing the accurate result. References Braun, E. (2014).Futile progress: technology's empty promise. Routledge. Miles, M. B., Huberman, A. M., Saldana, J. (2013).Qualitative data analysis. Sage. Muslukhov, I., Boshmaf, Y., Kuo, C., Lester, J., Beznosov, K. (2012, April). Understanding users' requirements for data protection in smartphones. In Data Engineering Workshops (ICDEW), 2012 IEEE 28th International Conference on (pp. 228-235). IEEE. Paczkowski, L. W., Parsel, W. M., Persson, C. J., Schlesener, M. C. (2015). U.S. Patent No. 9,049,013. Washington, DC: U.S. Patent and Trademark Office. Saliba, G., White, T. (2013). U.S. Patent No. 8,392,791. Washington, DC: U.S. Patent and Trademark Office. Tene, O., Polonetsky, J. (2012). Big data for all: Privacy and user control in the age of analytics. Nw. J. Tech. Intell. Prop., 11, xxvii.

Management and Competence free essay sample

The competence or skill expected of a professional. We will write a custom essay sample on Management and Competence or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page the competence or skill expected of a professional. the competence or skill expected of a professional. the key to quality and efficiency is professionalism the key to quality and efficiency is professionalism the key to quality and efficiency is professionalismthe competence or skill expected of a professional. the key to quality and efficiency is professionalismthe competence or skill expected of a professional. the key to quality and efficienthe competence or skill expected of a professional. the key to quality and efficienthe competence or skill expected of a professional. the key to quality and efficiencthe competence or skill expected of a professional. the key to quality and efficiency is professionalismy is professionalismcy is professionalismcy is professionalismthe competence or skill expected of a professional. the competence or skill expected of a professional. the key to quality and efficiency is professionalismthe competence or skill expected of a professional. the key to quality and efficiency is professionalism the key to quality and efficiency is professionalismthe competence or skill expected of a professional. the competence or skill expected of a professional. the competence or skill expected of a professional. the competence or skill expected of a professional. the competence or skill expected of a professional. the competence or skill expected of a professional. the key to quality and efficiency is professionalism the key to quality and efficiency is professionalismthe competence or skill expected of a professional. the key to quality and efficiency is professionalism the key to quality and efficiency is professionalism the key to quality and efficiency is professionalism the key to quality and efficiency is professionalism the key to quality and efficiency is professionalismthe competence or skill expected of a professional. the competence or skill expected of a professional. the competence or skill expected of a professional. the key to quality and efficiency is professionalismthe competence or skill expected of a professional. the key to quality and efficiency is professionalism the key to quality and efficiency is professionalismthe competence or skill expected of a professional. the key to quality and efficiency is professionalism the key to quality and efficiency is professionalismthe competence or skill expected of a professional. the key to quality and efficiency is professionalism

Gianni Versace essays

Gianni Versace essays Gianni Versace was one of the most talented designers in the world. Even though he has passed away, his immense skills in cutting and tailoring and the fascinating colors he used were proof of why one could easily fell in love with his designs. Versace was born in Reggio Calabria, Italy, on December 2, 1946. He has an older brother Santo, and a younger sister Donatella. According to Nicola White, Versaces mother Franca was a quality dressmaker who imported and copied French designs for a local conservative, middle-class clientele. Versace learned the fundamentals of fashion from his mother, as he said: the thing that made my life special was growing up in the south of Italy... with a mother who was such a character, a father who was such a poet. Versace often spoke of his mother, who was obviously an important influence upon him: the most important relationship was with my mother, who was a strong woman, ahead of her time... a fascinating woman, very beautiful. (qtd. in White 11) Versace studied architecture in college, and then he left college prematurely and began working as a designer and buyer at his mother's dressmaking business. His abilities brought attentions to those young clients, included his first star client, Miss Italy, who offered him a valuable lesson in free publicity (White 12). Later He began designing in a freelance basis for manufactures in Italy. At age 25, Versace was creating ready-to-wear collections for top fashion houses of the time, including Genny, Complice and Callaghan. In 1978, with the help of his brother, Santo Versace, he founded the Gianni Versace Company. Later that year, Gianni Versace started his own women's wear label and opened his first boutique, followed in 1979 by his first men's wear collection (King of couture). Gianni's courageous creative intelligence constantly challenged the limits of the fashion industry. Hi ...

Pioneer women by joanna stratton Essay Example | Topics and Well Written Essays - 750 words

Pioneer women by joanna stratton - Essay Example In the book, â€Å"Pioneer Women: Voices from the Kansas Frontier,† Joanna Stratton gives details some of the astonishing women from the Kansas frontier, one of the toughest region, viewed from any angle, how bravely they fought for the day to day existence and for the welfare of the members of their families. Their heroism was not ordinary. The author begins the book with an argument against men, which is difficult to counter. She writes, (1982, p.12) â€Å" As my father dryly observed sixty years ago in New Viewpoints in American History, ‘ All our great historians have been men and were likely therefore to be influenced by a sex interpretation of history all the more potent because unconscious.† Way back in 1867, Carrie Stearns Smith began the interesting and tough journey from Kansas City, Missouri to her new abode to south of Fort Scott. Since then women have taken giant strides and their contribution for the development of Kansas Frontier Culture has been ou tstanding. The mode of travel was through a stagecoach, through the rough terrain and bumpy roads and difficult mud paths. Stratton created history in literature related to Kansas, by rediscovering the oral histories of 800 Kansas pioneer women collected by her great-grand mother in the 1920s. She classified the mammoth and unorganized collection into 15 themes and 15 chapters to give it the form of historical evidence for the contribution of those women to the Kansas society and culture. She writes, â€Å"So the voices in this book are fresh and new—voices of the marvelous women who survived the bushwhackers and the redskins (and the Kansas men), the blistering sun and the angry wind, pursuing the daily round in quiet heroism without ostentation or complaint.†(p. 12-13) So, the authenticity of the contents of the book is unchallengeable, as they are from the primary sources. With fortitude and by remaining true to the traditions of the societal conditions prevailing t hen, the women tamed the Kansas frontier. The contents of the book will generate strong sentiments amongst the women readers and for valid reasons. The life of the prairie women, their endurance and loneliness makes an incredible reading. It is not only history—it is a profound mystery. If facts are stranger than fiction, they are in abundance in this book. No woman, in any part of the world, should ever be called upon to live that type of life. Their faith in God did play a role in their determination to survive in the tough social and geographical conditions. The endurance capacity of the Indians was much more and the author observes, â€Å"After the draught of 1860 Kansas lost nearly a third of its white population.†(p.12) This means, the white settlers had alternative sources and place to look forward to but the native Indians had to struggle on with the existing situation, with nowhere to go! The challenges of the prairie women were too difficult for the printed p age to capture as compared to the present day standards. They took active part in building their new homes as bull snakes showed up in rafters. Their life was entirely self-made and they got no help from any quarters, all through their struggle. Stratton throws up a meaningful question, â€Å"What was the work of a farm woman in those days?†(57) This is a profound observation. They helped men in plowing and sowing and danger from snake-bites was an open invitation. It was a do or die-situation for them all through their life, as men did not prevent them from

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It is not human nature to be cruel - Essay Example The initial theory of conformism, which suggests that a person, who has neither the expertise to make choices, especially in a crisis, will abandon decision making. The group is the persons behavioural model. This implies that cruelty is not part of human nature but can happen under some circumstances. The second is the agentic state theory, which suggests that whenever a person views himself as a tool for carrying out another person’s wishes, they shift responsibility of their actions off from themselves and obey their masters no matter what the orders are. This implies that some individuals shift the blame of their cruel trends to excuse their wrong doings. Milgram in his article gives a summary of the findings of his study as follows: The subject (teacher), a participant in the experiment was expected to choose between obeying an authority figure to inflict pain on a victim (learner) and the welfare of the victim in question. Before conducting the experiment, Milgram conducted an interview on 14 senior psychologists to determine what their predictions would concern the outcome of the experiment. Most of the respondents believed that only a small fraction (0 – 3 %) would be prepared to inflict the maximum pain (Schaefer 154). Apparently the findings suggested otherwise; in the first set of experiments 65% of the participants administered the maximum 450 volts. Even though the findings of this experiments were disputed by the likes of Professor James Waller, Chair of Holocaust and Genocide Studies at Keene State College, Author Gina Perry and the general scientific community as concerns the credibility of his findings, ethical is sues and its applicability to the holocaust, the experiment was replicated on a different variety of subjects, under different circumstances and over a period of years but the findings did not differ much. Holstein in his experiment stated that children who were raised by more loving and caring

The Constituent Assembly in Russia of 1917 Why did it fail?

The Constituent Assembly in Russia of 1917 Why did it fail? The Constituent Assembly in Russia of 1917: Why did it fail? The history of Rus, or Russia, as it known nowadays, is completely different from the Western one. The end of tsarism in Russia was characterized by vast reforms that were followed by instability. ‘People’s Will’ was replacing old meaning of power. One of the important features that was very important and took place in Russia was a constituent assembly of 1917. This assembly had only 1 day of existing, but left a lot of unresolved questions about its nature. Elected in November of 1917 and convened only once in January of 1918 it supposed to change the whole structure of Russia. However, it was dispersed by All – Russian Congress of Soviets, it failed to deliver the aims of provisional government. Still, many people were pinned their hopes on constituent assembly, and the fact that it lasted such a short period of time and ultimately failed, raises a lot of questions. The governmental body that is described here has its roots laid down in Middle Ages, and later, in times of enlightenment. At these stages of history, society developed to an extent, when intellectual elite wanted to choose political system by themselves. Such legal bodies, which were deciding on different legislative questions, were known to Russia even before, for example during the elections of tsars Boris Godunov or Michael Romanov. However these were different entities, and the term, which is more modern and suits the definition of constituent assembly of 1917, was coined during French Revolution. At that time, constituent assembly was as a sign of law, symbol of people’s rights and freedoms. Transferred to east, the idea of such body should have been modernized, or mixed, gathering both European political culture and Russian historical thought. Autocracy in Russia in the latest years of tsarism had a tendency to give promises, but to never realize them. Constituent assembly was associated with constitutional reforms first, as it was made to establish constitution. Such assembly was a hope in the eyes of people – e.g. it would be the representative of society, thus leading to freedom, at least partial. This idea was widely supported by all revolutionists – starting from Octobrists and ending up with Mensheviks. However, as constitutional assembly is rather an emergency – based entity, and not permanent, like parliament, it was granted a huge amount of power, though on a very short period of time. As was mentioned before, idea of constituent power dates back to French Revolution, when social contract became an essential part of people – government chain, and legislative, constituent and extraordinary functions were put in constituent assembly. In Russia, establishment of democratic institutions have always been a problem. This fact is a no wonder, as it is unimaginable – to build democratic mechanisms in autocratic engine. As a result, there was lack of such institutions. Only in 16th – 17th c. the so – called ‘Assemblies of the Land’ or ‘Zemskie Sobory’ were established. Notwithstanding, their rule was often misleading, as they did not have real power, and were only an illusion of real assemblies. In addition to that, Russia was weak in economic and social terms, joined industrialization very late. Overall, European ideas that were constantly removed after Peter the Great, did not find response in Russia, and the lowest layer of society, that should have been the main democratic estate, was unable to fit that role. In such atmosphere of constant tyranny of autocracy, inability to change anything, the ground for radicalism and revolutionary thoughts was created. Moreover, the outcomes of French Revolution have changed minds of Russian intelligentsia, and they became the main force of upcoming changes. The first people who were eager to change something were Decembrists, as they were the first to proclaim the idea of constituent assembly. However, their ideas did not found recall, and after this movement was ultimately defeated, hopes for constituent assembly disappeared from the horizon. Intelligentsia stopped to fight for ideals of rights and people’s will, relying only on society, as a main force of revolutionary thought. It must be said, though, that people did not waited long, and in the end of 19th century the so – called ‘Narodnaya Volya’ became the driving factor of revolution. Narodnaya Volya believed that it was ultimately constitutional government, which must be entitled with power. Moreover, masses that must be engaged in revolution, in order to trigger the overthrow, became aware of these ideas by this particular institution. This idea strongly affected people’s thoughts, and this affection was only deepened by the first Russian Revolution. Narodnaya Volya became very popular among nation. Even though among Russian political parties was very different, and some of them very critical about it, the lowest layer of society still hoped to achieve glory through constituent assembly. As a result of new widespread notion of constituent assembly, a lot of new left – wing parties were established. Interestingly, Mensheviks were quite skeptical about the idea of const ituent assembly, claiming that it can be a subject to lobbying, while Bolsheviks were putting their hopes on it, as they saw constituent assembly as a must – have prerequisite of revolution. SRs were also supporting the assembly in the beginning of 20th century. At the edge of revolution in 1905, everything was aimed at constituent assembly, the idea that has slowly grown into a widespread hope for people. As of beginning of revolution it became the top priority for nation. Nevertheless, revolution changed the view of parties onto constituent assembly. Pathways, or rather the ways, which parties were wanted to choose while building such assembly, were completely different. Cadets and liberals wanted to exclude unwanted violence; SRs and Bolsheviks, as revolutionary parties, saw the possibility of establishment of constituent assembly only through armed uprising; while Mensheviks were accepting constituent assembly as a by – product of self – government entities, which were not created, and later on Duma, which was soon dissolved and Mensheviks refused to support the constituent assembly. Even though it was a widespread idea, autocracy did not want to surrender. Moreover, the support of constituent assembly idea among parties’ members was not the same among nation. It was said that people were hoping for establishment of constituent assembly, they did not all realize the very need of it, and, bearing in mind that most of the people were illiterate, did not share the view on it with parties, that mostly consisted of intellectuals. All these factors did not let constituent assembly to be created in 1905 – 1907. Constituent assembly was created right after autocracy was overthrown – in 1917. The period of anarchy, temporary gap between the overthrow of the old regime and adjustment of a new one, was a perfect situation for building the institution that was so long needed. The need for such institution was obvious for everyone. That is why in the legal status of constituent assembly, which was created by the contributions of The Petrograd Soviet of Workers’ and Soldiers’ Deputies and Interim Committee of the State Duma. It consisted of three main points – elections of by popular vote, claim that it is constitutional assembly that decides on principal questions of public life and that the form of government, e.g. political system is decided only by the assembly. Finally, everything was prepared, and socialist parties started work on the plan for the first meeting of constituent assembly. According to Cadets and Mensheviks, constituent assembly should have had influence on political system, land reforms, international relations, military reforms and so forth. Bolsheviks were also interested and shown eagerness to of constituent assembly. However, as soon as Lenin has come, Bolsheviks suddenly changed their stance. Lenin was quite skeptical about constituent assembly, but did not refuse it. Rather, from now on Bolsheviks stopped to perceive constituent assembly as a top – priority issue. Here the problems start to appear on the scene. Bolsheviks represented one part of democratic side, which refused democracy of bourgeois; they were rather the co – siders of democracy of proletariat. Their ideal was the pure democracy, the power of people over people. On the other hand, Mensheviks and SRs were in – between, searching for some kind of parliamentary rule connected with the rule of people; division of power. As a result, democratic powers were divided. Moreover, SRs and Mensheviks were having rather a permanent union. In addition to that, it must be mentioned that Russia was having a plentitude of parties, but none of them was connected with electorate sufficiently. As was mentioned before, society was politically weak and was not developed in terms of political life. As time was passing by, provisional government had created a so – called ‘Osoboye Soveshanie’ which stands for ‘special meeting’. This institution had to prepare ground for upcoming constituent assembly and to answer many questions. Among them were number of participants, decide on whether majoritarian or proportional representation principle must be applied during assembly etc. In the beginning of September special meeting has ended up his work. The outcomes were made, and the plan was created, but the exact time of constituent assembly creation was still not verbalized in provisional government. Finally, it was decided that constituent assembly must elected on November 12th, 1917. Suddenly, when the period of tense atmosphere started taking place, the chaotic actions began. Bolsheviks became very tough about constituent assembly at the same time as provisional government was losing its power. It was high time – Russia either would fall into oblivion, or would prosper in the new democratic world. However, as it often happens, in times of serious decisions country becomes very weak. Bolsheviks had taken advantage of that situation. They decided to make an uprising, under the slogan of ‘All Power to the Soviets!’ (Vsya Vlast Sovyetam!). Lenin, the head of Bolsheviks, started to claim that only under the power and direct guidance of Bolsheviks party, constituent assembly will be successful. Moreover, he was proclaiming that Soviets and assembly must merge. The idea of constituent assembly was used by Lenin to attract those Bolsheviks and masses that still had the constitutional illusions. In the upcoming struggle, the position of Bolsheviks and Lenin was quite strong. Armed uprising and seizure of power by Bolsheviks had completely reversed the discrepancy among society. From now on, constituent assembly was not uniting, but dividing parties. The slogan ‘All Power to Soviets’ was obviously non – democratic in its roots, and opposition openly admitted it, fighting with Lenin’s party. SRs and Mensheviks, even having loose connection between them, were standing on one side, being the fiercest opponents of Bolsheviks. Bolsheviks immediately took actions – all liberal newspapers were closed on the eve of 1917’s October, changing them on their own agitation campaigns. This period was anarchic, parties accused each other in inability of one to pass on Russian Idea, in schism of Russian Revolution that must take place and so forth. As a refute, Bolsheviks’ claims were that they are the new driving force and the only government Russia needs, and other parties act as a counterrevolutionaries, which is unacceptable. Parties were basically ruining every single brick they have built so far. People were far away from these concerns – they were more interested in what would happen afterwards, and low political culture combined with small amount of educated people were leaving no room for discussion. In the end of October, all electoral process was under the direct influence of Soviets. Bolsheviks removed every single oppositional material from the public access, and were directly agitating on their own Soviet campaign. Elections in constituent assembly were very complex. Economic weakness after the WWI combined with anarchic situation of the political arena made atmosphere around these elections very complicated. Even though society was politically weak, appearance index was quite high. Interesting fact is that on these elections, the party of SRs won. Bolsheviks were very surprised of such outcomes. They were sure, that their wide campaign combined with prohibition of all other agitating materials was enough to make their party into assembly. The big losers, however, were the Mensheviks, who get the smallest percentage of votes, and the party from now on literally stopped existing. Bolsheviks, of course, explained their failure by the SRs influence of electorates, accusing them of different abuses. The scenario of September was repeating – parties were blaming each other. However, in reality Bolsheviks’ campaign failed due to the inner structure of the regions that had the most impact on elections, such as Orenburg Province. Finally, when so anticipated even happened – e.g. when constituent assembly gathered, despite the whole Bolshevik’s propaganda, it immediately became to talk about election of assembly’s leader, who was the head of SRs – Victor Chernov, a Lenin’s direct opponent. Moreover, SRs were trying to weaken Bolsheviks’ influence, and Lenin could not let that happen, and used the same method of power achieving as before – put armed guards, and closed Tauride Palace one and for all. Later, he said his famous words: ‘There is no middle course anywhere in the world, not can there be. T here is either the dictatorship of the bourgeoisie or the dictatorship of the proletariat.’ (Hanna, 1972) Lenin picked second option. In conclusion it must be said that developments of 1917 in Russia have shown that political struggle is inevitable, when society is to be transformed via different means – e.g. when one side seeks revolution with the help of armed uprising, and the other, which is more democratic and wants to achieve change by the will of society. They cannot exist at one time. In the years 1917 – 1918 armed uprising of radicals has proved to be more effective, as Soviets ultimately won. Moreover, the shooting of peaceful demonstration on 5th of January, 1918 (the day of constituent assembly opening) was putting Russia in the danger of civil war. Liberal – democratic community has completely broken up. Even though in 1917 history of constituent assembly had more than one hundred years, since Great French Revolution passed, Russia could not sustain the same issues as revolution through the prism of European nation. During an attempt to build democracy, Russia has skipped the momen t, when a group of people with the hunger for power started to increase their influence. Proletariat was weakly interested in the politics, and this even worsened the situation. As a result, low political culture of the society combined with the adopted European practice and improper grounds for democracy to be set in, constituent assembly in the critical moment was unable to deal with Bolsheviks. Arms and radicalism took over ambitions and hope for better life, and from that moment Russia probably hast lost this hope forever. EasyJet: SWOT, PEST and Competitive Analysis EasyJet: SWOT, PEST and Competitive Analysis 1. Introduction and History A successful example of a European no frills airline is easyJet. Stelios Haji-Ioannou (Greek) founded the company in 1995. It is based on the low-cost, no-frills model of the US carrier Southwest. The concept of easyJet is based on the belief that demands for short-haul air transport is price elastic. That means, if prices for flights are being reduced, more people will fly. Traditionally airline concepts are based on the assumption that airline traffic grows in line with the economy and that cutting prices will only lead to a decrease in revenues. With the introduction of the no-nonsense concept to the European market, after its deregulation in 1992, easyJet has proven this theory wrong and goes from strength to strength by actually increasing the size of the market and more recently by taking away passengers from the majors (see www.easyjet.com for passenger figures, financial data and employee statistics). Today, it offers 125 routes from 39 European Airports (see www.easyjet.com for route launch dates), with Luton, Liverpool, Geneva, Amsterdam as base airports  [1]  and is operating 72 aircrafts (November 2003). November 1995: easyJet starts flights from Luton to Glasgow and Edinburgh with to leased Boeing 737-300 with a capacity of 148 seats at a price of  £29 one way. Seats are being sold over telephone reservation system only. In 1996 easyJet takes delivery of its first wholly owned aircraft and goes international with first services to Amsterdam from Luton. One year later easyJet launches its website, easyjet.com which will from 1998 onwards form an integral part of the business concept (and which provides for some 90% of the bookings today  [2]  ). In August 2002 easyJet expands its fleet and routes by acquiring British Airways low-cost subsidiary Go. In October 2002 the airline signs a deal to purchase 120 Airbus, which will facilitate the airlines ongoing growth strategy. Up until now, one of the cornerstones of the easyJets low-cost model has been to operate a single aircraft type fleet which so far has been the Boeing 737 series because uniformity means efficiencies in train ing, maintenance and operating costs. However, easyJets new deal with Airbus is being viewed by the company as stunning as the additional costs, which incur through the new type of aircraft are far outweighed by the financial benefits of this deal. EasyJet argues that both Boeing and Airbus aircraft have broadly similar characteristics but that a wider aisle on A319 will make it quicker to embark and disembark, that it has an extra seat on board (150 vs. 149) and that overall the A319 will lower costs by about  10% compared to the current mix of aircraft, which will contribute to lower ticket fares. (See appendix 1 for Stelios Haji-Iannous other easyGroup enterprises). 2. The Mission Statement of EasyJet To provide our customers with safe, good value, point-to-point air services. To effect and to offer a consistent and reliable product and fares appealing to leisure and business markets on a range of European routes. To achieve this will develop our people and establish lasting relationship (see www.easyjet.com) The basis of an organisations mission statement should answer the question What business is the company in? easyJet is doing this by stating that it provides point-to-point air services to its customers. That clearly underlines that easyJet is not in the people or food business, neither in the service business as such, but in the mass-transportation business, and as such its model is based on cost efficiency of the mass-transportation business. Moreover, it reflects several decisions about what kind of air service easyJet wants to provide. Evidently, its focus is on European routes, targeting business and leisure travellers alike. Furthermore, it aims to offer safe, good value transportation. easyJets mission statement also gives information on the How to get there? by putting emphasis on its people and suppliers. What is missing from the statement is the importance of the customers point of view, which could be expressed by saying, for instance, we want to be recognised asà ¢Ã¢â€š ¬Ã‚ ¦.. Also, as the mission statement is the bedrock for the marketing plan it should be more quantifiable, as to how much market share easyJet aims to gain in the future, for example. 3. Competitive Analysis In order to analyse the airline industry in detail, it is useful to apply Porters five competitive forces. The threat of substitutes Minimal threat from other modes of transport like train and car on domestic routes. Usually the time and cost advantage of the low-cost carriers far outweigh the increased comfort and flexibility of trains or cars (e.g. on the route Luton/London to Glasgow a train takes around 6 hours and costs around  £80 while a easyJet plane takes just one hour and costs around  £29). On international routes distances are usually too great for car or train to be an alternative to air travel, expect maybe from London to Paris, which can be reached by Euro Star. The threat of new entrants High capital requirements negate threat to some extent. easyJet was started with a loan of  £5 million, with 2 leased aircraft, but required a  £50million investment raised by debt and equity in year two to speed expansion and buy 4 new planes. The UK low-cost market is quite mature in comparison to the rest of Europe and easyJet, as the biggest operator has quite a comfortable position. However, expansion into new European markets might prove more difficult as established; cash strong holiday firms like TUI are setting up their own low-cost operations (see information about Hapag Lloyd Express, www.hlx.com) Lack of take-off and landing slots makes it difficult for new carriers to find suitable airports. Loss leader is required in order to join the low cost market. The power of suppliers The price of aviation fuel is directly related to the cost of oil, as an individual company easyJet does not have the power to alter this. Airplane manufacturers are concentrated in the industry, with Boeing and Airbus providing the majority of commercial planes and with easyJet operating one type of aircraft until recently. easyJets deal with airbus however shows that favourable agreements can still be reached. The dependence on spare parts from one manufacturer could pose a risk. The more easyJet expands the more power it will posses over its suppliers The power of buyers Buyer power within the airline industry and especially the low-cost market is relatively strong, as customers will often shop around for the better price, particularly with the dependence that the low cost airline has on Internet sales. Price discrepancies can be easily found and exploited by the consumer, meaning that the operator must keep a regular check on prices. Need for customer loyalty because of low switching costs Customers have the Civil Aviation Authority (CAA) on their side which provides: 1. protection against the consequence of travel organiser failure for people who buy package holidays, charter flights and discounted scheduled air tickets; and 2. licenses airlines and ensures compliance with requirements of European and UK legislation relating to financial resources, liability and insurance of airlines.  [3]   Rivalry among existing firms Ryan air, BMIbaby, MyTravelLite and Buzz are major competitors of easyJet in the UK. Virgin Express, Hapag Lloyd Express, Germanwings and Air Berlin already are or might become competitors in the light of future expansion plans. Ryanair is the only one of these so far to have succeeded and shown a continuous yearly profit (see appendix 2 for financial data). A growing number of tour operators (like Thomas Cook and TUI) are selling air only scheduled seats to reduced prices  [4]  . British Airways and other traditional carriers out of the UK are competitors as well but on a lower scale as they target different market segments (see appendix 3 for more detail). 4. Marketing Mix Price Low price is a key element of the brand. Uses differential pricing; off-peak travelling and booking in advance makes a ticket less expensive. Discounts for tickets booked online. Product no-frills, point-to-point air services also car hire on its website (use of the Internet for bundling products) and links to other easyGroup websites (see appendix 1 for other easyGroup enterprises). Place/distribution Internet booking system (over 90% of bookings). Telephone reservation system. Promotion Highlights its number one position among Europes low-cost airlines (advertising strap line: Size matters!, slogan: the webs favourite airline) Advocates internal marketing, creative work done in-house. No Bullshit approach (Stelios), humorous, attention-catching campaigns (e.g. the giving away of free tickets on Gos inaugural flight and Stelios protesting in a orange boiler suit against an increase of airport fees at Luton in a branch of Barclays bank which owns the airport). 5. SWOT Analysis 5.1. Internal Analysis (S)trengths Image, differentiation on price and brand. Is financially successful. Is being seen as an innovative and flexible organisation. Has a strong e-business. Is part of the consortium that has been awarded to run UKs air traffic control system (NATS). (W)eaknesses Has no customer retention policy Has little or no scope outside of Europe. Lack of service, flexibility and business focus (such as frequent flyer programmes e.g.) make the low-cost model unappealing for most business travellers. The two drivers of growth, the focus on price and the focus on convenience (frequent flights, few connections, more nearby airports e.g.) are reaching their natural limits. Differentiation from there remains to be difficult. easyJets own success makes it difficult to recruit and train staff quickly enough. 5.2 External Analysis Opportunities Experts predict great potential for future growth in the next years (see appendix 4). The current recession is favourable as people and businesses are more cost-conscious. More full-service airlines may withdraw from the regional market to focus on more profitable long-haul routes leaving the market to the low-cost operators. The short-breaks market, an important market for easyJet grows more rapidly than the UK travel market as a whole  [5]. Reduced aircraft prices Threats Difficulties to expand as viable new routes from London are scarce. Competition is likely to intensify, given the saturated market and the shortage of other options  [6]. Increased competition is likely to lead to greater difficulties in demanding incentives from communities, like the very low fees easyJet received at Luton  [7]. Companies cut on business travel in times of economic downturn and because of new time-consuming security measures travel substitutes like videoconferencing are introduced  [8]. 6. Situational Analysis easyJet seems to be positioned very well with experts predicting excellent growth opportunities for the low cost-sector. Given the saturated market and the shortage of other options in the UK, competition is likely to intensify inevitably followed by consolidation, an early sign of which is easyJets purchase of GO. The UK market offers little growth opportunity, therefore concentration will be on the continental market, a step forward in this direction is setting up a major new base at Berlin, with flights from 11 European cities  [9]  , and possibly as well on Eastern Europe. Focus remains on pricing Strategy and expansion of its route network. Promotion needs to persuade people that it is safe to fly and establish easyJet as Europes largest low-cost carrier (as easyJet is already doing in its advertisement: Size matters!) 7. PEST Analysis Marketing Plan PEST analysis for easyJet for the next 5 years The following factors are likely to have an influence on the airline industry and should therefore be taken into account when formulating a Marketing Plan for easyJet. (P)olitico-legal factors Threat of war in the Middle East The Air Miles scheme is not considered as a taxable perk by the government in the way that company cars are taxed which may change to allow easyJet to compete on more equal grounds with the likes of BA. A EU east-enlargement may provide access to viable, new markets. (E)conomic factors Likelihood of increasing fuel costs, congestion and other environmental restrictions, as well as the prospect of higher security and insurance costs to reflect the risk of terrorism. As the recession is likely to last for some more time, business travellers will keep an eye on their travel expenses. Globalisation should continue to boost traffic in the long-term. The introduction of the single currency in Europe is likely to bring more business to easyJet as Europe becomes more integrated. (S)ocio-cultural factors To win over the French and German publics might cause problems as there appears still to be a general reluctance to use credit cards over the phone and Internet  [10]  . The public are general quite friendly to the prospect of cheap flights. However they may feel begrudged where they see promotions found in newspapers where flight are for  £10 only to find that the actual cost is much higher for the particular time or day they wish to fly on. (T)echnological factors A key issue will be the extent to which technological advancements such as the use of the Internet on distribution and cost synergies from industry consolidation can offset upward pressures on prices and costs. easyJet has to keep track of technological developments in the field of e-commerce and aircraft manufacture in order to gain a competitive advantage. 8. Conclusion 8.1 Strategic issues facing the airline industry The face of aviation is gradually evolving. The long-standing problems of the industry- in the form of large numbers of network carriers and substantial over-capacity in many markets were exacerbated by the events of September 11th (see appendix 5 for a post-Sept. 11th overview). This is likely to pave the way for some acceleration in the process of airline restructuring and consolidation. Experts believe that there is not room for the current multitude of carriers in Europe, and that these will eventually be whittled down to three or four major airlines, with the others absorbed or restructured to focus more on regional traffic. This also represents an opportunity for no-frills carriers to increase their market share. Along with this, some restructuring of the industrys complex and outdated regulatory system will be required. In the longer term, trend growth may itself slow gradually as the big air travel markets mature. In addition, falling yields, which have boosted air travel growth in the past, cannot be relied upon to persist, at least at the rate they have for the past decade or so. If cost trends are less favourable for example because of increasing fuel costs, congestion and other environmental restrictions, as well as the prospect of higher security and insurance costs to reflect the risks of terrorism the scope for lower yields would be less, and this might reduce future growth trends. A key issue will be the extent to which favourable cost trends such as the impact of the Internet on distribution costs and cost synergies from industry consolidation can offset these upward pressures on prices and costs. The full-service airlines, saddled with big networks and strongly unionised workforces, cannot easily embrace the management strategies of the no-frills airlines. Moreover, their scope for de fensive mergers is limited by competition policy. The ability of international airlines to expand is limited by ownership restrictions (In the US foreigners cannot own more than 25% of a national airline, in the EU the restriction is 49%  [11]  ). The no-frills market within Europe is immature relative to that of the US. The  sector accounts for only around 5% of all intra European capacity, though the share  is much higher in the UK domestic market and on services between the UK and  Europe, closer to 20%. Further strong growth is expected over the next 2-3 years as  new operations start up, and new destinations are added to the existing carriers  networks. However as the UK market becomes saturated, these carriers are likely to  focus their development at continental European hubs. The experience of the US market suggests that deregulation will be followed by industry consolidation. So far there has been limited progress in this direction but many are viewing the current crisis as the catalyst necessary to completely restructure the European airline industry . In the US the industry has consolidated into seven major carriers, which carry over 80% of passenger traffic of US airlines. Europe is far more fragmented with the equivalent figure for the seven European majors at only 47%  [12]  . 8.2 easyJets Future easyJet has to consider whether it should respond to new entrants by ceding niche-segments or by competing aggressively on price, routes and service in an attempt to drive the entrant out of the market. To make the strategic decision market research on the size of different combinations of pricing and service is needed. easyJet also needs to know how much it costs the competitor to serve, and how much capacity the competitor has for, every route in question. Finally, the new entrants competitive objectives are of relevance to anticipate how it would respond to any strategic moves easyJet might make. By obtaining these information residual uncertainty would be limited, and the incumbent airline would be able to build a confident business case around its strategy  [13]  . It is advisable that easyJet targets mainly leisure travellers as business often demand frequent flights to a wide range of destinations, seek quality service and frequent flyer programmes, and are willing to pay a premium for these benefits. Also, trying to appeal to widely different customer needs runs counter to the overall trend in service industries, in which distinctive approaches, tailored to different customers, have generally come to dominate  [14]  . No real opportunity offers the long-haul business as it is very different, both technically and in customer needs, to short-haul travel. easyJet should continue to focus on price and attempt to connect the dots in its network, which cost less than opening new cities. Thereby, it needs to make sure that a growth in its network and fleet does not lead to higher operating costs. It should also consider putting more emphasis on direct marketing by e.g. introducing a customer retention scheme. To differentiate its brand further on promotional lines, easyJet could introduce a CRM (cause related marketing) scheme, developing a reputation for being a caring airline, e.g. by selling shares in forest help programmes over its website, collect ing foreign currency on flights for charity etc., thereby giving its passengers a sense of psychological comfort and well-being  [15]  when they choose to fly with easyJet. Overall, easyJet has to develop a realistic and accurate assessment of the market-niche to be served. A relentless commitment to quality service and cost control is as important as the discipline to establish a growth plan (see www.easyJet.com for easyJet product life cycle and marketing strategy). (Word count 3,144) Appendices Appendix 1 Under the easy brand Stelios Haji-Iannou has furthermore established and Internet car rental service (easyRentacar), a chain of Internet cafes (easyEverything), a financial services site (easyMoney), a portal site for bargains on the net (easyValue) and a free e-mail service (easy.com). In all his ventures he is using yield management to extract the ideal margin from each customer  [16]  and keep costs down. Furthermore, yield management can help to better use price in the marketing mix to best reach the most customers  [17]  . However, there are no cross-shareholdings between easyJet and these other easyGroup companies. easyJey operates independently from the other companies although some cross-marketing agreements do exist. Also, results of the non-airline businesses have been mixed as they have lost  £75m in three years  [18]  . Appendix 2 Profit for Ryanair April September 2002 Year-on-year increase 151m à ¢Ã¢â‚¬Å¡Ã‚ ¬ ( £96m) 71% Source: Tran, M. (2002)  [19]   See http://www.ryanair.com/download/morganjune.pdf for actual data. Appendix 3 Compare Airline Traffic Data (Europe) Air Transport World http://www.atwonline.com/Pdf/worldairlinereport_2002.pdf Appendix 4 The airline market is currently being re-shaped by the expansion of existing low-cost airlines. It has been estimated that they will expand their European market share from 5% to 25% by 2010, establishing themselves on a long-term basis. (Source: International Travel News (2003), available on http://www.internettravelnews.com/article/20223 Friday, 28th November 2003) Low-cost airlines are gearing up to take large chunks out of their rivals. In a decade, low-cost airlines may be the dominant form of air travel in Europe. à ¢Ã¢â€š ¬Ã‚ ¦. In Europe, no-frills travel accounts for only 5% of European air travel, but it is likely to grow to claim a 12-15% share in the next decade. (Source: BBC News (2002), available on http://news.bbc.co.uk/1/hi/business/2038192.stm; Friday, 28th November 2003)

Persistent organic pollutants

Sum up your article and back up the importance of that subject with informations from the CDC Statistics site, sooner, or other relevant high-quality beginnings used by public wellness professionals.Persistent organic pollutants ( POPs ) such as polychlorinated biphenyls ( PCBs ) are manmade organic chemicals that remain in the environment for old ages or decennaries ( U.S. EPA, 2008 ) . POPs are ever-present chemical compounds that stays in the environment and bio-accumulate through the nutrient web. Although research have shown that POPs triggers the proliferation of human malignant neoplastic disease cell. a new physiologically based pharmacokinetic ( PBPK ) patterning system was developed by research workers that can probably be used in epidemiologic surveies to make lifetime toxicokinetics of POPs. Prior biological appraisal was limited to mensurating the POP degrees in blood or tissue samples collected when chest malignant neoplastic disease is foremost diagnosed. Consequently, the new theoretical account combines the appropriate procedures of â€Å"absorption, distribution, metamorphosis, and riddance to gauge lifetime blood and tissue exposure and degrees during any hypothesized clip window of susceptibleness in chest malignant neoplastic disease development† ( Mead, n.d ) . to boot, the PBPK theoretical account besides imagine how different types of important lifetime physiologic alterations â€Å"such as organic structure weight fluctuation, gestation, elimination of POPs through lactation, and aging will act upon the dynamicss of a compound in a adult female throughout her life† ( Mead, n.d ) . therefore, the theoretical account facilitate the rating of inter-individual differences in POP exposures through the usage of physiologic information obtained from questionnaires in the epidemiologic surveies ( Mead, n.d ) .What is the importance of Persistent organic pollutants ( POPs ) with informations from the CDC StatisticsSome POPs are tox ic ; others are non. Toxic POPs are of particular concern because they frequently remain toxic for decennaries or longer. The more relentless a toxic chemical is, the greater the chance for human exposure over clip. Because they circulate globally long after being released into the environment, POPs are frequently detected in locations far from the original beginning ( U.S. EPA, 2008 ) . The effects of single congeners are hard to find since most people are exposed to mixtures of several congeners. However, overall wellness effects include liver upsets, foetal hurt, porphyria ( a status ensuing in unnatural metabolic map ) , elevated lipid degrees, chloracne, hormonal alterations, neurologic harm, and immunogenic alterations. Dioxin congener TCDD ( 2,3,7,8-tetrachlorodibenzo-p-dioxin ) is the most toxic signifier of dioxin, which is classified as a known human carcinogen. Harmonizing to Patterson, et Al, ( 2009 ) the dioxin entire toxic equivalency ( TEQ ) , for persons 12 old ages of age and older was 30.9 pg/g lipoid ( with a 95 % assurance interval ( CI ) between 28.2 and 33.9 pg/g lipid ) , and 37.8 pg/g lipoid ( with CI between 35.3and 43.4 pg/g lipoid ) , consequently utilizing the 2005 toxic equivalency factors ( TEFs ) . Therefore, the entire TEQ raised significantly with increasing age at both 90th and 95th percentiles. Take the job addressed in the article you found and use each of the three theoretical accounts ( p. 23 in Environmental Health ) to your job. How do the different theoretical accounts change the attack that would be taken to decide the job? Be certain to give illustrations of how each theoretical account would use to your peculiar subject. The ends of the clinical intercession theoretical account is for physicians to seek to forestall the disease from taking to decease ( p.22 ) . The clinical intercession theoretical account challenge lies in placing which patients are more open to higher than mean degrees of POPs and patients who would hold to cut down their exposure by altering their diet and behavioural wonts. While the public wellness intercession theoretical account are developed to forestall the development of the disease from the general population. And environmental stewardship theoretical account should be aimed at protecting the persons by forestalling the environmental want and its resulting impact on wellness ( Moeller, 2005, p.22 ) .Mentions:Moeller, D. W. ( 2005 ) . Environmental wellness ( 3rd ed. ) . Boston: Harvard University PressAlan Abelsohn, * Brian L. Gibson, Margaret D. Sanborn, aˆ? and Erica ( 2002 ) . WeirIdentifying and pull offing inauspicious environmental wellness effects: 5. Persistent organic pollutants CMAJ. 2002 June 11 ; 166 ( 12 ) : 1549-1554. Retrieved December 6, 2009 from hypertext transfer protocol: //www.ncbi.nlm.nih.gov/pmc/articles/PMC113803/Mead, N.M. ( n.d ) . New Window into Breast Cancer Risk: Assessing Lifetime Exposures to POPs. ( 116N7 United states secret service: A307 ) . Retrieved December 6, 2009, from hypertext transfer protocol: //ehp.niehs.nih.gov/docs/2008/116-7/ss.htmlPatterson D.G Jr, Wong L.Y, Turner W.E, Caudill S.P, DiPietro E, McClure C, Cash T.P, Osterloh J.D, Pirkle J.L, Sampson E.J, Needham L.L. ( 2009 ) . Levels in the U.S. Population of those Persistent Organic Pollutants ( 2003-2004 ) Included in the Stockholm Convention or in other Long-range Transboundary Air Pollution Agreements. Environ. Sci. Technol. , 2009, 43 ( 4 ) , 1211-1218. Department of the interior: 10.1021/es801966w. Retrieved December 6, 2009, from hypertext transfer protocol: //origin.cdc.gov/exposurereport/pop_ocp1.htmhypertext transfer protocol: //cfpub.epa .gov/eroe/index.cfm? fuseaction=detail.viewInd & A ; lv=list.listByAlpha & A ; r=188248 & A ; subtop=208

Adidas Marketing Plan

Adidas is the number two sporting goods maker in the world, second to Nike. The company has long focused on being the footwear for sports and high performance. The company has three components: Adidas, Reebok, newly acquired in 2006, and TaylorMade, well known on the Pro Am Golf Tour. (Adidas Group Annual Report, 2008) This marketing plan will focus on the Adidas brand. While research indicates there’s a belief that Adidas makes better footwear than Nike (Vertical Ascent Website), it has been unsuccessful in penetrating the young hip-hop crowd. With a generation that has grown up with i-pods, blogs and video games, Adidas is looking to appeal to his younger generation through technology that they have become used to using. (Marina, 2009) Adidas 1, claimed to be the world’s first computerized smart shoe, went on sale March 18, 2005. Adidas has long focused on being the footwear for sports and high performance with its core base being sports. According to the Adidas Group 2008 Annual Report, the company targets three brands: sports performance, sports heritage and sports styles. It’s known for its technological innovation and cutting edge design, with its mission being to challenge and lead through creativity. Adidas has positioned itself as a leader in professional and competitive sports, notably soccer, basketball, and running. As the technology permeates everyday life, Adidas hopes to live up to their changing expectations and deliver the best consumer experience through using creative new initiatives including interactive fitting footwear for peak performance and fit. With that focus on technological innovation, Adidas is going high tech, with everything from high tech sneakers, high tech virtual stores, and high tech promotion. This high tech is not just for show or glitz. It has a purpose – to deliver the best fitting, and best performing footwear tailored to the consumer’s individual needs. Adidas is hoping the high tech approach will eliminate potential customer dissatisfaction through virtual fitting. This eliminates producing shoes that don’t fit properly or perform well. It also leads to the best fit for the best performance out of footwear, something desired by professional or amateur athletes, as well as anyone embarking upon a running or fitness program. Adidas is looking at the changing interests of the up and coming market who also have i-pods, video games, email, internet, youtube and other highly technological devises as a way of life rather than traditional television or print media. With this change in media delivery, there’s also a change from it being one way to two-way communication, and with rapid advances in technology, they expect new and different things, and new and different footwear and sportswear is a way to reach that market. With an emphasis on fitness in today’s world, Adidas must create an image that Adidas footwear excels for everyone who is looking to improve their health. The goal is to maintain its traditional base as well while developing a technological environment that will broaden appeal to a younger consumer. Adidas’ strategy is to come up with a technology that meets a consumer need – excellent fitting footwear that has top notch performance. By having technology where one is not just fitted for the footwear, but also can gauge them for exact pressure and running posture, the company continues to follow its positioning as being the world’s favorite footwear for sports, and setting the pace for their footwear to meet their customer’s performance needs. The company is taking that image to its traditional promotional use of television and print advertising, as well as its exclusivity banners at major sporting events, especially European soccer matches. It also has made deals with professional football players and the New York Yankees to endorse Adidas. The company is the official sponsor of the 2008 Beijing Olympics that will reach millions, billions, and potentially open up strong Chinese Markets, and renew interest in sports performance which will lead to increased sales Adidas is distributed in corporate stores, throughout the web, high end sporting stores, the internet, and more limitedly in sporting goods stores throughout the US and Europe. It is also rethinking its distribution practices after last year’s purchase of Reebok and will close Reebok sports apparel and sneaker distribution centers in Massachusetts, Tennessee and Kentucky, and move those operations to an expanded center in South Carolina. Spartanburg was chosen for the two brands' consolidated distribution center in part because it's close to the two brands' product shipping locations and to many customers (The Associated Press, 2008) Adidas high tech strategy is moving into its internal operations departments, adopting a better delivery system, increasing retail distribution, and taking customer service to a new level, beyond satisfaction to delight, thus trying to obtain return and possibly ifetime customers, something that would be very profitable for the company. The company can benchmark its success by measuring sales, web traffic to its innovative color based on-line advertisements that never mention the product, the number of downloaded pod casts and the number of visits to their Paris high-tech store. Works Cited http://usatoday30.usatoday.com/money/industries/2005-03-02-smart-usat_x.htm

Analysis Of Walt Disney s Sleeping Beauty For The Past...

The Walt Disney Corporation over the past century has become a phenomenon of its own, transcending into the lives of families globally. Recently, a popular trend has been to reinvent their one-time classic films, Sleeping Beauty for instance. With the release of Maleficent, Disney sought to change the perception of the film and retell the story with a new spin. Evidently, a change this large caused mixed reviews in the reception of the film. However, one group that was strongly appreciative of the new rendition was that of feminism. With Maleficent’s story retold in a manner supporting a strong female lead, rather than Aurora who slept through the majority of the film, Disney set the stage of female empowerment. In the article Imagining†¦show more content†¦The focus of the article highlights the differences of presented in the film between masculine society, King Stefan’s Kingdom, and the natural landscape of the Moors, cared for by Maleficent. The article cla ims, â€Å"Maleficent communicates an awareness of ecological pedagogical practices that serve to liberate audience members in the midst of environmental collapse† (Hatfield 81). Through this, it is reasoned that Disney is engaged in issues surrounding both civilization collapse and the feminist agency within all this. The article further promotes that nature is subjected to be beneath culture as industrialization is at the root of the degradation of the natural environment. The idea is paralleled within Maleficent, between the Kingdom of Stefan and the Moors. The â€Å"queer relations† aspect is promoted through Aurora and Maleficent’s atypical relationship, which ultimately bridges the gap between the two kingdoms, unifying culture and nature. The argument pursued in Imagining Ecofeminist Communities via Queer Alliances in Disney’s Maleficent is strongly clarified through supporting works. The ecofeminism idea that is pushed outlines the cross between e nvironmentalism and feminism. Environmentalism analyzes work to analyze why nature is treated inferior to culture while the feminist movement shows interest in uncovering why women are treated inferior to men. The cross between